Lionel Messi joining Major League Soccer boosted Apple TV+ subscriber numbers, according to Tim Cook. "The fact that Messi went to Inter Miami helped us out there a bit," Cook said Thursday. Apple's streaming service is already feeling the benefit of soccer superstar Lionel Messi joining Major League Soccer, according to Tim Cook. Cook said in a quarterly earnings call Thursday that Apple TV+ had beaten its subscriber targets over the three months ending July 1. The Athletic reported in June that Messi had also inked revenue-sharing agreements with both Apple TV and Adidas, which is one of MLS's largest corporate sponsors.

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Persons: Lionel Messi, Tim Cook, Messi, Cook, we're, Messi suiting, Germain Organizations: Major League Soccer, Apple, Inter Miami, Inter Miami CF, MLS, Paris Saint, Athletic, Apple TV, Adidas Locations: Florida